April 23, 2024

Stonelick Hills Golf Club
3155 Sherilyn Lane Batavia, OH 45103

Get a foursome together and join BTS for our Inaugural Golf Invitational!

The day will feature golf, raffles, food, fun and more as we fundraise to fuel future BTS programs, events, and initiatives!

September 6 - 7, 2023

CORPORATE Air Ship Workshops

To celebrate the release of CORPORATE’S Jordan Air Ship, we co-hosted alongside CORPORATE community workshops for students & adults! We welcomed 4 high schools (100 students) to the store to hear Matt’s story, inspiration, and motivation behind the shoe. We wanted students to walk away with this message: Never Give Up.
August 31, 2023

Back 2 School Community Block Party

We met the Boys & Girls Club of Dayton for their Back 2 School Block Party! We passed out over 50 pairs of shoes and merchandise to get kids back to school ready. A special thank you to our friends at Nike NA Marketing for their donation towards this effort!
Free registration here!

August 24, 2023

Footwear Design & Development Workshop

Jeremy Sallee, Head of Design at Puma Basketball, met us at CORPORATE Indianapolis to host a workshop speaking on tech packs, materials, and the creative process used to build our favorite sneakers!
July 17 - August 11, 2023

Back to School Drives

We hosted back to school drives in all 3 markets: Cincinnati, Indianapolis, and Dayton! Over 1,000 items were collected and supported groups like Lakeside Elementary, GHP’s Back to School Field Day, and the Boys and Girls Club of Dayton!
Free registration here!

June 24, 2023

Go Hoop Day

We met our friends Saturday Hoops at Ziegler Park for another Go Hoop Day! There was basketball, art, music, swimming, lunch and more for everyone in the park to enjoy. Thank you to those who came out in celebration of basketball’s national holiday!
June 20, 2023

Trivia Night

We partnered with our friends at Taglio Bar & Pizzeria to host a sneaker trivia night! Guests got to win prizes like SneakerBall tickets, Taglio merch, and more in addition to enjoying great pizza & community!
Free registration here!

March 26, 2023

Air Max Day

BTS gathered at Hotel Covington’s Coppin’s Restaurant to celebrate Air Max Day over brunch! Sneakers + good food are for sure a great vibe. Guests even got the inside scoop on a little 2023 SneakerBall secret.
March 11, 2023

Sports Cycle: Timeout to Discuss Menstruation & Sports

For #womenshistorymonth, BTS teamed up with Girls Health Period to host an open forum led by Coach Estill to discuss menstruation & sports. We had free hygiene products, sports giveaways, and fun activities all while learning how to safely, comfortably, and confidently keep girls active in sports! 
Free registration here!

February 3, 2023

Kroger Community Rewards Program

As of today, all of our friends, family, and supporters can fundraise for BTS while shopping at Cincinnati Kroger Stores! Click here to learn more about how you can sign up if you’re in the Cincinnati area. 

December 11, 2022

JB3 Single Mom's Initiative

Thank you to Jessie Bates III for having BTS part of the 3rd Annual Single Mom’s Initiative. This year’s activities featured: Christmas shopping, a movie night, moms’ night out, haircuts & styles, Topgolf, and a Bengals’ game!! 
Free registration here!

December 7, 2022

Winter Coat Distribution

BTS, Dose of Dex, and Taglio Bar + Pizzeria volunteers worked alongside St. Vincent de Paul to distributie over 500 coats and winter accessories to Hamilton County residents! This was part of an ongoing December effort to collect winter coats in Cincinnati & Indianapolis benefitting SVDP & Wheeler Mission in partnership with Dose of Dex.

November 23, 2022

Winter Apparel Drive

In just two days, nearly 2,000 pieces of winter apparel were collected for the Indiana Youth Group & High Achievers Aim High! This was through the help of our family at Corporate during the release of the A Ma Maniere Air Jordan 1.
Free registration here!

October 18, 2022

Dream Alive Field Trip

BTS & Corporate hosted Dream Alive for a field trip at the Corporate Indianapolis location! Kids were introduced to skills needed for the retail & nonprofit space through fun, on-site activities!

October 14, 2022

Dunk Contest at the BLINK Oasis Hanna Jam

BTS teamed up with the Cincinnati Recreation Commission, Corporate, and BLINK to put on a dunk contest! Players were selected through the Smith League to make sure we had the city’s best. The contest’s winner walked away with a $1,000 prize!
Free registration here!

September 24, 2022

Saturday Hoops Resource Closet Unveiling

Our team unveiled the Saturday Hoops resource closet, which was created through the 4th Annual Cincinnati SneakerBall charitable contributions. Everything from new sneakers, apparel, equipment, and more were made available for over 600 kids to use annually. Watch the recap video here!

August 31, 2022

Footwear Design Workshop

As part of the FranzNFamily Class Tour, they made a stop in Cincinnati for a free footwear design workshop that introduced us to methods designers take when developing our favorite kicks! All attendees had the opportunity to map their design out via tech pack & paint it on a small model to walk away with! 
Free registration here!

August 5, 2022

4th Annual Cincinnati SneakerBall

For the 4th Annual Cincinnati SneakerBall, we welcomed over 500 attendees, 22 charitable partners, and 11 activations to the Cincinnati Music Hall, making it our largest & most impactful SneakerBall to date! Thank you to everyone who came out. This year’s proceeds created a resource closet for Saturday Hoops featuring athletic wear, sneakers, equipment, and more for the kids to be comfortable & confident annually at Saturday Hoops’ programming.

June 25, 2022

Go Hoop Day

Bigger Than Sneakers & Corporate brought the Go Hoop Day celebration back to Cincinnati! This year’s festivities took place indoors for over 75 people, with our youngest hooper being 2 years old! From shooting around and full court games, to free t-shirts and music, we had a great time alongside our community celebrating the only holiday dedicated to the greatest sport ever!

June 18, 2022

Kickin it with Dad

We got to partner with Girls Health Period and Corporate to host over 100 dads & their kids for a day of music, food, face painting, games, education, and more leading into Father’s Day!

April 30, 2022

Youth Basketball Mentorship Clinic

We got to partner up with NBA Player, Keifer Sykes, and his organization, the Free 10 Foundation, to host a youth basketball clinic in Indianapolis, IN. About 30 kids were able to get 1:1 mentorship from Keifer, participate in drills, and run a 5 on 5 game at the end.

March 7-12, 2022

Corporate Rebellionaire Activation

We were 1 of 5 nonprofits that got to join the Can’t Stop Cincy campaign with Corporate. Corporate customers donated over 750 art supply items to BTS to continue supporting youth in our city!

January 10, 2022

National Championship

BTS got to partner with Corporate, US Nike Football, and Canvaas to put on the Grail of All Tailgates, leading up to the 2022 College Football National Championship. As part of the festivities, we invited 4 Indianapolis nonprofits that serve youth in the community to test their football knowledge!

December 17, 2021

Sneaker Drive

We were able to donate over 100 pairs of shoes to youth experiencing homelessness in the Greater Cincinnati and Northern Kentucky areas. Thank you to everyone who donated to this year’s holiday sneaker drive!

December 12, 2021

Jessie Bates III
Single Moms’ Initiative

We spent the entire weekend alongside Jessie Bates III and Rise Sports Advisors for Jessie Bates’ Single Moms’ Initiative. For him to use his story as a foundation to give to others is truly inspiring. What a great weekend with such an amazing group of families.

December 2, 2021

BTS Toy Drive

Through Corporate’s raffle of the A Ma Maniere Air Jordan 1s, we were able to collect over 1,000+ toys to be donated to Big Brothers Big Sisters of Central Indiana. These toys were gifted to Indianapolis families this holiday season!

March 2021

“Free Lunch” Giveaway

James Whitner told us a story through the release of the Social Status “Free Lunch” Dunk and we wanted to follow through with that storytelling in our communities. With the help of Corporate, we were able to give pairs to students in the Cincinnati & Indianapolis Public School Districts. These kids are our future and we want to support them in the best way that we can.

July 25, 2021


As part of the 3rd Annual Cincinnati Sneaker Ball’s initiative to support education in our community, Bigger Than Sneakers (BTS) will be giving away 4, $1,000 scholarships!

Entries are due by July 25, 2021 at 11:59 pm using this form.

If you have any questions, please email

Good Luck!!

March 2021


BTS teamed up with Corporate and Nike to collect new and gently used shoes for the Give Fresh Air Initiative. We were able to donate over 300 pairs of shoes to youth in Cincinnati!

February 27, 2021


Powered by Puma, BTS was able to host a Social Justice Leadership Workshop for the kids of the Greater Cincinnati YMCA. With the workshop led by the National Underground Railroad Freedom Center, students had an educational and interactive experience that combined historical consciousness, social justice, and creative design for students during Black History Month.

December 18, 2020


From December 4th to 18th of 2020, BTS collected shoes in excellent & new conditions to donate to our friends over at UpSpring! We were able to collect over 300 pairs of shoes that were given to kids in the Greater Cincinnati and Northern Kentucky Areas experiencing homelessness.

June 23, 2018


On June 23, 2018 Bigger Than Sneakers will be showing out in support of Go Hoop Day with a youth basketball clinic. Go Hoop Day is the first and only holiday dedicated to the greatest sport on earth. Pre-registration at, onsite registration available, children under 18 must be registered by an adult.

Aug 10, 2017


In partnership with ASICS Tiger, BTS presented Buyers 101 : Back to the ASICS! This workshop was an intimate session which allowed attendees to learn the history of the ASICS Tiger and about the buying process from the retailer perspective.

May 18, 2017


With over ten years of marketing and brand development experience, entrepreneur Rick Williams applies a visionary approach to business and understanding of the psychology of why buyers buy, how to grow a retail space into an iconic brand and market-trend analysis. Co-owning Burn Rubber Sneaker Boutique in Metro Detroit has provided Williams with the business acumen and marketing experience necessary to survive in business. Williams created the Distinct Life originally as an outlet for his creative ideas, it has since developed into an agency that provides creative services for brands to connect with their audiences by helping them find their authentic voice. From the beginning stages of logo development and social media strategies and campaigns to more complex workings of photography and special project development. Through research and consumer analysis, the Distinct Life helps companies find what the consumer is saying or not saying about their brand. Creating a narrative is an essential part of how Williams develops brands and helps them connect to their consumers. Companies choose the Distinct Life because of its authenticity and understanding of building relationships. His portfolio includes collaborations and projects with major companies such as New Balance, Saucony, Reebok, JanSport, Bicycle Playing Cards, New Era, Mitchell and Ness, Puma and Beats by Dre.


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