August 31, 2022

Footwear Design Workshop

As part of the FranzNFamily Class Tour, this free footwear design workshop will introduce you to methods designers take when developing your favorite kicks! You’ll also have the opportunity to map your design out via tech pack & even paint it on a small model to walk away with. This workshop is open to all ages. Free registration here!

August 5, 2022

4th Annual Cincinnati SneakerBall

For the 4th Annual Cincinnati SneakerBall, we welcomed over 500 attendees, 22 charitable partners, and 11 activations to the Cincinnati Music Hall, making it our largest & most impactful SneakerBall to date! Thank you to everyone who came out. This year’s proceeds created a resource closet for Saturday Hoops featuring athletic wear, sneakers, equipment, and more for the kids to be comfortable & confident annually at Saturday Hoops’ programming.

June 25, 2022

Go Hoop Day

Bigger Than Sneakers & Corporate brought the Go Hoop Day celebration back to Cincinnati! This year’s festivities took place indoors for over 75 people, with our youngest hooper being 2 years old! From shooting around and full court games, to free t-shirts and music, we had a great time alongside our community celebrating the only holiday dedicated to the greatest sport ever!

June 18, 2022

Kickin it with Dad

We got to partner with Girls Health Period and Corporate to host over 100 dads & their kids for a day of music, food, face painting, games, education, and more leading into Father’s Day!

April 30, 2022

Youth Basketball Mentorship Clinic

We got to partner up with NBA Player, Keifer Sykes, and his organization, the Free 10 Foundation, to host a youth basketball clinic in Indianapolis, IN. About 30 kids were able to get 1:1 mentorship from Keifer, participate in drills, and run a 5 on 5 game at the end.

March 7-12, 2022

Corporate Rebellionaire Activation

We were 1 of 5 nonprofits that got to join the Can’t Stop Cincy campaign with Corporate. Corporate customers donated over 750 art supply items to BTS to continue supporting youth in our city!

January 10, 2022

National Championship

BTS got to partner with Corporate, US Nike Football, and Canvaas to put on the Grail of All Tailgates, leading up to the 2022 College Football National Championship. As part of the festivities, we invited 4 Indianapolis nonprofits that serve youth in the community to test their football knowledge!

December 17, 2021

Sneaker Drive

We were able to donate over 100 pairs of shoes to youth experiencing homelessness in the Greater Cincinnati and Northern Kentucky areas. Thank you to everyone who donated to this year’s holiday sneaker drive!

December 12, 2021

Jessie Bates III
Single Moms’ Initiative

We spent the entire weekend alongside Jessie Bates III and Rise Sports Advisors for Jessie Bates’ Single Moms’ Initiative. For him to use his story as a foundation to give to others is truly inspiring. What a great weekend with such an amazing group of families.

December 2, 2021

BTS Toy Drive

Through Corporate’s raffle of the A Ma Maniere Air Jordan 1s, we were able to collect over 1,000+ toys to be donated to Big Brothers Big Sisters of Central Indiana. These toys were gifted to Indianapolis families this holiday season!

March 2021

“Free Lunch” Giveaway

James Whitner told us a story through the release of the Social Status “Free Lunch” Dunk and we wanted to follow through with that storytelling in our communities. With the help of Corporate, we were able to give pairs to students in the Cincinnati & Indianapolis Public School Districts. These kids are our future and we want to support them in the best way that we can.

July 25, 2021


As part of the 3rd Annual Cincinnati Sneaker Ball’s initiative to support education in our community, Bigger Than Sneakers (BTS) will be giving away 4, $1,000 scholarships!

Entries are due by July 25, 2021 at 11:59 pm using this form.

If you have any questions, please email

Good Luck!!

March 2021


BTS teamed up with Corporate and Nike to collect new and gently used shoes for the Give Fresh Air Initiative. We were able to donate over 300 pairs of shoes to youth in Cincinnati!

February 27, 2021


Powered by Puma, BTS was able to host a Social Justice Leadership Workshop for the kids of the Greater Cincinnati YMCA. With the workshop led by the National Underground Railroad Freedom Center, students had an educational and interactive experience that combined historical consciousness, social justice, and creative design for students during Black History Month.

December 18, 2020


From December 4th to 18th of 2020, BTS collected shoes in excellent & new conditions to donate to our friends over at UpSpring! We were able to collect over 300 pairs of shoes that were given to kids in the Greater Cincinnati and Northern Kentucky Areas experiencing homelessness.

June 23, 2018


On June 23, 2018 Bigger Than Sneakers will be showing out in support of Go Hoop Day with a youth basketball clinic. Go Hoop Day is the first and only holiday dedicated to the greatest sport on earth. Pre-registration at, onsite registration available, children under 18 must be registered by an adult.

Aug 10, 2017


In partnership with ASICS Tiger, BTS presented Buyers 101 : Back to the ASICS! This workshop was an intimate session which allowed attendees to learn the history of the ASICS Tiger and about the buying process from the retailer perspective.

May 18, 2017


With over ten years of marketing and brand development experience, entrepreneur Rick Williams applies a visionary approach to business and understanding of the psychology of why buyers buy, how to grow a retail space into an iconic brand and market-trend analysis. Co-owning Burn Rubber Sneaker Boutique in Metro Detroit has provided Williams with the business acumen and marketing experience necessary to survive in business. Williams created the Distinct Life originally as an outlet for his creative ideas, it has since developed into an agency that provides creative services for brands to connect with their audiences by helping them find their authentic voice. From the beginning stages of logo development and social media strategies and campaigns to more complex workings of photography and special project development. Through research and consumer analysis, the Distinct Life helps companies find what the consumer is saying or not saying about their brand. Creating a narrative is an essential part of how Williams develops brands and helps them connect to their consumers. Companies choose the Distinct Life because of its authenticity and understanding of building relationships. His portfolio includes collaborations and projects with major companies such as New Balance, Saucony, Reebok, JanSport, Bicycle Playing Cards, New Era, Mitchell and Ness, Puma and Beats by Dre.


For all programs and events, follow us on Instagram!